“We use NetSuite as the hub for everything we do in the company and it has enabled us to become a $40 million business—you can’t do that without a cloud system. The flow of real-time information we have in NetSuite is incredibly important to my team and is the only way we can compete against the bigger guys.” —Sundia Corp.

Results
Since deploying NetSuite in late 2006, Sundia has become one of the fast-growing produce brands in the U.S., increasing revenues 178x to $40 million.

NetSuite cloud supports cost-efficiency and scale by enabling Sundia to outsource business functions to service providers in a global model.

Sundia manages outsourced worldwide operations atop common NetSuite platform—accounting in India, customer service in the Philippines, sales in the U.S., and production in North America, Mexico, and Asia.

Real-time information on financials, suppliers, inventory, and customers improves strategic and tactical decision-making and competitive position versus larger companies.

NetSuite has helped Sundia & Bare Fruit expand their customer base to 220 buyers, including Costco, Walmart, Safeway, and Kroger.

The monthly financial close is achieved in seven days, considerably faster than would be possible with previous QuickBooks software.

Challenges
Sundia quickly hit the ceiling of QuickBooks capabilities, limiting its opportunity for growth, efficiency improvements, and innovation.

Sundia wanted to avoid shackling itself to a costly and complex on-premise ERP system and avoid ongoing maintenance of software and servers.

Solution
Sundia made an early commitment to the NetSuite cloud business application model to drive innovation, promote global growth, and obtain around-the-clock reliability.

NetSuite was deployed to run core business operations including financials, inventory management, order management, supplier management, and more.